Fine words into action : learning from the first five years of the NHS clinical governance support team / guest editors: Aidan Halligan and Ron Cullen.

Format:

Book

Contributor:

Cullen, Ron.

Halligan, Aiden.

Series:

Clinical governance, an international journal ; v. 11, no. 1

Language:

English

Subjects (All):

Clinical medicine--Standards.

Clinical medicine.

Medical care--Quality control--Standards.

Medical care.

Physical Description:

1 online resource (91 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

For the last five years the NHS Clinical Governance Support Team (CGST) has been at the forefront of supporting NHS organisations in delivering clinical governance. Promoting systems to ensure people receive safe, high quality, patient centred care; embedding the necessary modernisation and improvement within organisations, and supporting the cultural change to do so. CGST staff have gained a considerable amount of insight into the experiences of frontline staff who succeed in implementing clinical governance and service modernisation. In recognition of the contribution the CGST has made, and

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Strategic intranets: the next big thing?; Communicating with local publics: a case study of Coca-Cola's Chinese web site; Integrated marketing communication: from tactics to strategy; Relationships are the core value for organisations; Promoting business with corporate gifts - major issues and empirical evidence; The nature of corporate reputation and the measurement of reputation components; Understanding relationship fading in cultural sponsorships; Electronic mail and internal communication: a three-factor model

Notes:

Description based upon print version of record.

ISBN:

1-84544-919-3

OCLC:

69659461