Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

Format:

Book

Author/Creator:

Newman, Kathy M. (Kathy Michelle), 1966-

Language:

English

Subjects (All):

Radio advertising--United States--History.

Radio advertising.

Consumer behavior--United States--History.

Consumer behavior.

Boycotts--United States--History.

Boycotts.

Consumer protection--United States--History.

Consumer protection.

Physical Description:

1 online resource (253 p.)

Edition:

1st ed.

Place of Publication:

Berkeley : University of California Press, 2004.

Language Note:

English

Summary:

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.

Contents:

Introduction: the dialectic between advertising and activism

Cultural critics in the age of radio

The psychology of radio advertising: audience intellectuals and the resentment of radio commercials

"Poisons, potions and profits": radio activists and the origins of the consumer movement

Consumers on the march: CIO boycotts, active listeners, and consumer time

The consumer revolt of "Mr. Average Man": the CIO boycott of Philco

Radio and Boake Carter

Washboard weepers: women writers, women listeners and the debate over soap operas

"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt

Conclusion: high-class hucksters: the rise and fall of a radio republic.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

0-520-93675-2

1-4175-2277-1

OCLC:

55847986