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Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Roemmele.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising, Political.
- Political campaigns.
- Public opinion polls.
- Communication in politics.
- Advocacy advertising.
- Advertising campaigns.
- Physical Description:
- 1 online resource (xiv, 193 pages) : charts
- Edition:
- 1st ed.
- Other Title:
- Public information campaigns and opinion research
- Place of Publication:
- London ; Thousands Oaks : SAGE, 2002.
- Language Note:
- English
- Summary:
- Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
- Contents:
- ""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
- ""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union""
- ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index""
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 0-85702-453-1
- 1-280-36995-7
- 9786610369959
- 1-4129-3264-5
- 9780857024534
- OCLC:
- 299571870
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