Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.

Format:

Book

Author/Creator:

Sant, Tom.

Language:

English

Subjects (All):

Persuasion (Rhetoric).

Proposal writing in business.

Physical Description:

1 online resource (256 p.)

Edition:

2nd ed.

Place of Publication:

New York : AMACOM, c2004.

Language Note:

English

System Details:

text file

Summary:

Use the latest technology and techniques to craft winning proposals.

Contents:

Contents; Preface; Chapter 1: The Challenges You Face; Chapter 2: A Good Proposal Is Hard to Find; Chapter 3: Why the Inuit Hunt Whales and Other Secrets; Chapter 4: The Structure of Persuasion; Chapter 5: Developing a Client-Centered Message; Chapter 6 Understanding the Customer The Cicero Principle; Chapter 7: Establishing Your Credibility; Chapter 8 An Overview of the Proposal Development Process; Chapter 9: Writing from the Right Brain; Chapter 10: Presenting a Winning Value Proposition; Chapter 11: The Structure of the Letter Proposal; Chapter 12: The Structure of the Formal Proposal

Chapter 13: Writing Research Proposals and Proposals for GrantsChapter 14: What to Do After You Submit; Chapter 15: Writing in the Midst of a Storm; Chapter 16: Creating a Proposal Center of Excellence; Chapter 17: Proposal Metrics: How to Measure Your Success; Chapter 18: Give the Reader a KISS!; Chapter 19: Word Choice: Six Traps to Avoid; Chapter 20: Sentence Structure: Maximizing Your Clarity; Chapter 21: Editing Your Proposal; Index

Notes:

Includes index.

ISBN:

9780814427583

0814427588

OCLC:

304072243