Enterprise guide to gaining business value from mobile technologies / Adam Kornak, Jorn Teutloff and Michael Welin-Berger.

Format:

Book

Author/Creator:

Kornak, Adam.

Contributor:

Teutloff, Jorn.

Welin-Berger, Michael.

Language:

English

Subjects (All):

Mobile commerce.

Mobile communication systems.

Wireless communication systems.

Physical Description:

1 online resource (338 p.)

Edition:

1st ed.

Other Title:

Gaining business value from mobile technologies

Place of Publication:

Hoboken, NJ : Wiley, c2004.

Language Note:

English

Summary:

This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streamsBuilds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performancePresents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies int

Contents:

Enterprise Guide to Gaining Business Value from Mobile Technologies; Contents; Acknowledgments; About the Authors; Foreword; Part One: Introduction to Mobile and Wireless Technologies; Chapter 1: Wireless and Mobility Defined; Introduction; What Is Mobility?; What Are Wireless Applications?; Attributes of Mobility and Wireless Services; Summary; Chapter 2: The Driving Forces of Mobile's Growth; Introduction; Consumer Drivers; Business Drivers; Wireless Industry Trends; Summary; Chapter 3: Mobile Devices Showcase; Introduction; Merging Computers and Phones; Laptop Computers

Personal Digital Assistants ( PDAs)Two-Way Pagers; Cellular Phones; Smartphones; Imode Phones; Phones Using Java; Handheld Gaming Platforms; Future Devices; Summary; Chapter 4: Wireless Networks Overview; Introduction; The Generations of Wireless; WLANs and PANs; Summary; Part Two: Opportunity Identification and Case Studies; Chapter 5: The Value Web Framework; Introduction; Defining the Value Web Framework; Constructing a Value Web; Leveraging the Value Web; Summary; Chapter 6: The Wireless Value Web; Introduction; The Wireless Value Web's Origin; Today's Wireless Value Web; Summary

Chapter 7: The Three Functional DomainsIntroduction; Communication; Information; Commerce; Summary; Chapter 8: Communication; Consumer Applications; Enterprise Processes; Summary; Chapter 9: Information; Consumer Applications; Enterprise Processes; Summary; Chapter 10: Commerce; Applications in Different Sectors; Commerce and Enterprise Processes; Summary; Chapter 11: Microsoft and CGE& Y Case Studies; Introduction; Wireless Field Service Automation; Wireless Commodity Exchange; Wireless Sales Force Automation; Mobile Management Information Dashboard; Mobile Financial Services Application

SummaryPart Three: Strategy Formulation and Implementation Methodology; Chapter 12: Developing a Mobile/Wireless Solution; Introduction; Following a Structured Approach; Phase I: Mobile/Wireless Strategy Formulation; Phase II: Strategy Implementation; Phase III: Strategy Monitoring; Summary; Chapter 13: Methodology for Building the Solution; Adaptive Technology Architecture Definition ( ATAD); Software Best Practices; Putting It All Together; Appendix A: Industry Associations; Appendix B: Useful URLs; Appendix C: Glossary; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-280-35054-7

9786610350544

0-7645-7573-2

OCLC:

55223327