E-business / guest editor, Professor Stanley Paliwoda.

Format:

Book

Contributor:

Paliwoda, Stanley.

Series:

Qualitative market research ; v. 7, no. 1.

Qualitative market research ; v. 7, no. 1, 2004

Language:

English

Subjects (All):

Electronic commerce.

Information superhighway.

Physical Description:

1 online resource (82 p.)

Edition:

1st ed.

Other Title:

Electronic business

Place of Publication:

[Bradford, England] : Emerald Group Pub., 2004.

Language Note:

English

Summary:

This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a res

Contents:

Contents; Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet - a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg

Online banking information: what we want and what we getNote from the publisher

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-280-51547-3

9786610515479

1-84544-408-6

OCLC:

70759321