Cyber chain management / Ray Hackney, Janice Burn, [editors].

Format:

Book

Contributor:

Hackney, Ray.

Burn, Janice.

Series:

Business practice management journal ; v. 10, no. 2, 2004.

Business practice management journal ; v. 10, no. 2, 2004

Language:

English

Subjects (All):

Electronic commerce.

Management.

Physical Description:

1 online resource (102 p.)

Edition:

1st ed.

Place of Publication:

[Bradford, England] : Emerald Group Pub., 2004.

Language Note:

English

Summary:

This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global

Contents:

CONTENTS; EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challenges

General process-oriented management principles to manage supply chains: theoretical identification and discussion

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-280-51491-4

9786610514915

1-84544-347-0

OCLC:

61399180