Advertising and identity in Europe : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.

Format:

Book

Contributor:

Cannon, Jackie.

Baubeta, Patricia Anne Odber de, 1953-

Warner, Ian Robin, 1940-

Language:

English

Subjects (All):

Advertising--Social aspects--Europe.

Advertising.

Identity (Psychology)--Europe.

Identity (Psychology).

Physical Description:

1 online resource (146 p.)

Edition:

1st ed.

Place of Publication:

Bristol ; Portland, OR : Intellect, 2000.

Language Note:

English

Summary:

As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national boundaries of Europe. With examples from Siberia to the Iberian Peninsula, chapters explore the different constructions of regional, national, social and sexual identities exploited by advertisers to render their messages effective. They also cons

Contents:

Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures

7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts

14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9786610476527

9781280476525

1280476524

9781841508726

1841508721

OCLC:

70754483