Creating value with customers / editor: Robert M. Randall.

Format:

Book

Contributor:

Randall, Robert M.

Series:

Strategy & leadership ; v.34, no.2

Language:

English

Subjects (All):

Customer services.

Selling.

Physical Description:

1 online resource (69 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy.

Contents:

Cover; Table of contents; Editor's letter; The practice of co-creating unique value with customers: an interview with C.K. Prahalad; The customer-led bank: converting customers from defectors into fans; Gaining 3-D customer insight to drive profitable growth; How technology-driven business strategy can spur innovation and growth; Profiting from evidence-based management; Measuring the value of human capital investments: the SAP case; The strategist's bookshelf; CEO advisory; Quick takes

Notes:

Description based upon print version of record.

ISBN:

1-280-50696-2

9786610506965

1-84544-945-2

OCLC:

69372059