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Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
- Format:
- Book
- Author/Creator:
- Solomon, Michael R.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Consumers' preferences.
- Customer relations.
- Physical Description:
- 1 online resource (288 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : AMACOM, c2003.
- Language Note:
- English
- Summary:
- Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
- Contents:
- Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 251-265) and index.
- ISBN:
- 0-8144-2722-7
- OCLC:
- 475962439
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