Creating the customer-driven library : building on the bookstore model / Jeannette Woodward.

Format:

Book

Author/Creator:

Woodward, Jeannette A.

Language:

English

Subjects (All):

Public services (Libraries).

Libraries--Space utilization--Social aspects.

Libraries.

Libraries--Marketing.

Libraries--Public relations.

Physical Description:

1 online resource (258 p.)

Edition:

1st ed.

Place of Publication:

Chicago : American Library Association, 2005.

Language Note:

English

Summary:

Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.

Contents:

Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library

Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index;

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references and index.

ISBN:

0-8389-9895-X

0-8389-9809-7

OCLC:

70067701