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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
- Format:
- Book
- Author/Creator:
- Mathieson, Rick.
- Language:
- English
- Subjects (All):
- Mobile commerce.
- Product management.
- Physical Description:
- 1 online resource (255 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : AMACOM, c2005.
- Language Note:
- English
- Summary:
- Using wireless technology to create a new kind of brand relationship with customers.
- Contents:
- Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [213]-227) and index.
- ISBN:
- 9786611127022
- 9781281127020
- 1281127027
- 9780814428900
- 0814428908
- OCLC:
- 560033382
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