Mastering Marketing [electronic resource].

Format:

Book

Author/Creator:

Ruskin-Brown, Ian.

Language:

English

Subjects (All):

Marketing.

Local Subjects:

Marketing.

Physical Description:

1 online resource (346 p.)

Edition:

2nd ed.

Place of Publication:

London : Thorogood Publishing, 2006.

Language Note:

English

Summary:

The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.

Contents:

The author; Foreword; Icons; Contents; List of illustrations; 1. Part1: The power of marketing - effectiveness is more important than efficiency; 1. Part2: The power of marketing - the law of supply and demand; 2. How marketing works; 3. Introducing the new marketing mix: the marketing tools (the four or five P's); 4. Part1: The marketing mix - the 'product'; 4. Part2: The marketing mix - distribution - 'Your route to market'; 4. Part3: The marketing mix - marketing communications and promotion (marcomms); 4. Part4: The marketing mix - marketing pricing; 5. The marketing plan

6. The marketing audit - deriving foundations for a marketing strategy7. Getting the feedback; Appendix: Workbook: Planning a campaign; Index

Notes:

Description based upon print version of record.

ISBN:

1-281-20503-6

1-85418-427-X

OCLC:

476091661