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Strategic pricing / guest editors: Hooman Estelami and Sarah Maxwell.
- Format:
- Book
- Series:
- Journal of Product & Brand Management ; 15, no. 6
- Language:
- English
- Subjects (All):
- Pricing.
- Marketing--Decision making.
- Marketing.
- Physical Description:
- 1 online resource (60 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2006.
- Language Note:
- English
- Summary:
- For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
- Contents:
- Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency;
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-73759-X
- 9786610737598
- 1-84663-183-1
- OCLC:
- 94774171
- Publisher Number:
- 9781846631825
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