Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz.

Format:

Book

Author/Creator:

Louviere, Jordan J., author.

Hensher, David A., 1947- author.

Swait, Joffre Dan, author.

Language:

English

Subjects (All):

Consumer behavior--Mathematical models.

Consumer behavior.

Decision making--Mathematical models.

Decision making.

Physical Description:

1 online resource (xv, 402 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Cambridge : Cambridge University Press, 2000.

Summary:

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Contents:

1 - Choosing as a way of life

2 - Introduction to stated preference models and methods

3 - Choosing a choice model

4 - Experimental design

5 - Design of choice experiments

6 - Relaxing the IID assumption – introducing variants of the MNL model

7 - Complex, non-IID multiple choice designs

8 - Combining sources of preference data

9 - Implementing SP choice behaviour projects

10 - Marketing case studies

11 - Transportation case studies

12 - Environmental valuation case studies

13 - Cross validity and external validity of SP models

References

Index.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references (p. 382-398) and index.

ISBN:

9780511753831 (e-book)

9780511753831

9780521788304 (pbk.)

OCLC:

614642475