Quantitative models in marketing research

MLA

Franses, Philip Hans and Richard Paap. Quantitative models in marketing research. 1st ed. Cambridge : Cambridge University Press, 2001.

APA

Franses, P. & Paap, R. (2001). Quantitative models in marketing research. 1st ed. Cambridge : Cambridge University Press.

Chicago

Franses, Philip Hans and Richard Paap. Quantitative models in marketing research. 1st ed. Cambridge : Cambridge University Press, 2001.