Electing the president, 2012 : the insiders' view / edited by Kathleen Hall Jamieson.

Format:

Book

Contributor:

Jamieson, Kathleen Hall.

Annenberg Public Policy Center.

Language:

English

Subjects (All):

Political campaigns--United States--Case studies--Congresses.

Political campaigns.

Presidents--United States--Election--2012--Congresses.

Presidents.

Physical Description:

1 online resource (252 p.)

Edition:

First edition.

Place of Publication:

Philadelphia : University of Pennsylvania Press, [2013]

Language Note:

English

Summary:

President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking changed the tenor of campaign reportage for better and for worse. On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. Electing the President, 2012 offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election.

Contents:

Front matter

Contents

Introduction

2012 Presidential Campaign Timeline

Chapter 1. Election Overview

Chapter 2. Campaigns and the Press

Chapter 3. Looking Back, Looking Forward

Chapter 4. Debate Strategy and Effects

Chapter 5. Vice Presidential Selection

Chapter 6. Advertising

Chapter 7. Polling

Index

Notes:

Digest of a daylong discussion among top strategists from the Romney and Obama campaigns that took place at the Annenberg Public Policy Center in Philadelphia on December 6, 2012.

Includes bibliographies and index.

Description based on online resource; title from PDF title page (ebrary, viewed November 3, 2013).

ISBN:

0-8122-0927-3

OCLC:

868967192