Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett.

Format:

Book

Author/Creator:

Swett, Pamela.

Language:

English

Subjects (All):

Advertising--Political aspects--Germany--History--20th century.

Advertising.

Advertising--Germany--History--19th century.

Advertising--Germany--History--20th century.

Germany--History--1933-1945.

Germany.

Physical Description:

1 online resource (361 pages)

Edition:

1st ed.

Place of Publication:

Stanford, California : Stanford University Press, [2014]

Language Note:

English

Summary:

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Contents:

Front matter

Contents

Abbreviations

Introduction

Chapter One. Advertising in the Weimar Republic

Chapter Two. Coordination from Above and Below

Chapter Three. Advertising and the Everyday in Peacetime

Chapter Four. Buyers and Sellers

Chapter Five. Advertising in the First Half of the War

Chapter Six. Ads amid Ashes

Notes

Works Cited

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed November 26, 2013).

ISBN:

9780804788830

0804788839

OCLC:

865853494