Remake, remodel : women's magazines in the digital age / Brooke Erin Duffy.

Format:

Book

Author/Creator:

Duffy, Brooke Erin.

Language:

English

Subjects (All):

Periodicals--Publishing.

Periodicals.

Women's periodicals.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed.

Place of Publication:

Urbana, Illinois : University of Illinois Press, [2013]

Language Note:

English

Summary:

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection. This title offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture.

Contents:

Making the magazine: three hundred years in print

Transforming the magazine: from print to bits

Production tensions: new positions, routines, and gender roles

Rethinking readership: the digital challenge of audience construction

Inviting audiences in: interactive consumers and fashion bloggers

Off the page: medium-specific approaches to content.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed December 6, 2013).

ISBN:

9780252095221

0252095227

OCLC:

867741883