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The cycle : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.
- Format:
- Book
- Author/Creator:
- Kaiser, Michael M.
- Language:
- English
- Subjects (All):
- Performing arts--Management.
- Performing arts.
- Physical Description:
- 1 online resource (205 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Waltham, Mass. : Brandeis University Press, 2013.
- Language Note:
- English
- Summary:
- Offers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations
- Contents:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.
- Notes:
- Description based upon print version of record.
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- ISBN:
- 9781611684780
- 1611684781
- OCLC:
- 856628704
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