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Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
- Format:
- Book
- Author/Creator:
- Marich, Robert.
- Language:
- English
- Subjects (All):
- Motion pictures--Marketing.
- Motion pictures.
- Motion pictures--Distribution.
- Physical Description:
- 1 online resource (434 p.)
- Edition:
- 3rd ed.
- Place of Publication:
- Carbondale : Southern Illinois University Press, c2013.
- Language Note:
- English
- Summary:
- While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public.In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to.
- Contents:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-8093-3197-7
- 1-283-97096-1
- OCLC:
- 825978149
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