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Saving the world : a brief history of communication for development and social change / Emile G. McAnany.
- Format:
- Book
- Author/Creator:
- McAnany, Emile G.
- Series:
- History of communication.
- History of communication
- Language:
- English
- Subjects (All):
- Communication in economic development--History.
- Communication in economic development.
- Communication in rural development--History.
- Communication in rural development.
- Communication in social action--History.
- Communication in social action.
- Mass media--Social aspects--History.
- Mass media.
- Physical Description:
- 1 online resource (202 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Urbana : University of Illinois Press, c2012.
- Language Note:
- English
- Summary:
- Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship.
- Contents:
- Communication in the lives of the globe
- Saving the world : beginning of communication for development
- Globalization, discourse and development communication : Unesco as prime mover
- Communication for development : does it work?
- Rethinking the paradigm : the dependency phase
- Another paradigm : participatory communication
- Paradigm for a new millennium : social entrepreneurship
- Past, present and future : an agenda for 2015 and beyond
- The future : some final thoughts.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [157-168]) and index.
- ISBN:
- 9780252093876
- 0252093879
- 9781283993500
- 1283993503
- OCLC:
- 826443610
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