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Medicines as a service : a new commercial model for big pharma in the postblockbuster world / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu.
- Format:
- Book
- Author/Creator:
- Mattke, Soeren.
- Series:
- Occasional paper (Rand Corporation)
- RAND Health occasional paper
- Language:
- English
- Subjects (All):
- Pharmaceutical services.
- Pharmaceutical industry.
- Physical Description:
- 1 online resource (12 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Santa Monica, Calif. : RAND, c2012.
- Language Note:
- English
- Summary:
- The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models.
- Contents:
- Medicines as a Service
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 0-8330-7646-9
- OCLC:
- 804665552
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