Gandhi meets primetime : globalization and nationalism in Indian television / Shanti Kumar.

Format:

Book

Author/Creator:

Kumar, Shanti.

Series:

Popular Culture and Politics in Asia Pacific

Popular culture and politics in Asia Pacific

Language:

English

Subjects (All):

Television broadcasting--India.

Television broadcasting.

Television broadcasting--Social aspects--India.

Physical Description:

1 online resource (258 p.)

Edition:

1st ed.

Place of Publication:

Urbana : University of Illinois, c2006.

Language Note:

English

Summary:

Shanti Kumar's Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of Indian-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism.

Contents:

Introduction

From Doordarshan to Prasar Bharati: the search for autonomy in Indian television

At home, in the world: the viewing practices of Indian television

Between tradition and modernity: the development of an Indian community of television

"Gandhi meet Pepsi": nationalism and electronic capitalism in Indian television

Nikki tonight, Gandhi today: television, globalization, and national identity

Conclusion: is there an Indian community of television?

Notes:

Description based upon print version of record.

Description based on print version record.

Includes bibliographical references (p. [219]-230) and index.

ISBN:

9786613895868

9781283583411

1283583410

9780252091667

0252091663

OCLC:

1155483060