Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

Format:

Book

Author/Creator:

Wansink, Brian.

Series:

Food series.

The food series

Language:

English

Subjects (All):

Communication in diet therapy.

Patient education.

Food habits.

Nutrition.

Physical Description:

1 online resource (225 p.)

Edition:

1st ed.

Place of Publication:

Urbana : University of Illinois Press, c2005.

Language Note:

English

Summary:

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. _x000B_

Contents:

Nutrition knowledge that matters

Classified World War II secrets

If it sounds good, it tastes good

Profiling the perfect consumer

Mental maps that lead to consumer insights

Targeting nutritional gatekeepers

The de-marketing of obesity

Why five-a-day programs often fail

Winning the biotechnology battle

Managing consumer reactions to food crises

Leveraging Food and Drug Administration health claims

Health claims: when less equals more

Introducing unfamiliar foods to unfamiliar lands

Global best practices

Conclusion: looking backward and speeding forward.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [197]-204) and index.

Description based on print version record.

ISBN:

1-283-60913-4

9786613921581

0-252-09279-1

OCLC:

815477963