Leading the narrative : the case for strategic communication / Mari K. Eder.

Format:

Book

Author/Creator:

Eder, Mari K.

Language:

English

Subjects (All):

Armed Forces and mass media--United States.

Armed Forces and mass media.

Communication policy--United States.

Communication policy.

United States--Armed Forces--Public relations.

United States.

Physical Description:

1 online resource (207 p.)

Edition:

1st ed.

Place of Publication:

Annapolis, Md. : Naval Institute Press, 2011.

Language Note:

English

Summary:

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more effic

Contents:

Military media relations

Crisis communication and conflict storytelling

Strategic communication and the battle of ideas

Toward strategic communication

The missing element: strategic communication

The golden thread: building champions and connections

The toxic information environment

The cowboy and the soldier: military communication ethics

The cable, the dish, and the blog: media communication ethics

Challenge to change: developing leaders for the twenty-first century.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-280-87265-9

9786613713964

1-61251-069-8

OCLC:

772592971