7 options
Hollywood 1938 : motion pictures' greatest year / Catherine Jurca.
De Gruyter University of California Press Backlist eBook-Package 2000-2013 Available online
View online- Format:
- Book
- Author/Creator:
- Jurca, Catherine, 1964-
- Language:
- English
- Subjects (All):
- Motion pictures--California--Los Angeles--History--20th century.
- Motion pictures.
- Motion picture audiences--United States--History.
- Motion picture audiences.
- Motion picture industry--Economic aspects--California--Los Angeles--History--20th century.
- Motion picture industry.
- Hollywood (Los Angeles, Calif.)--History--20th century.
- Hollywood (Los Angeles, Calif.).
- Physical Description:
- 1 online resource (285 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Berkeley : University of California Press, 2012.
- Language Note:
- English
- Summary:
- In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.
- Contents:
- Frontmatter
- Contents
- Illustrations
- Acknowledgments
- Introduction: Hollywood Looks at Its Audience
- Part One. The Campaign
- Part Two. The Films
- Conclusion: Motion Pictures' Worst Year
- Appendix 1
- Appendix 2
- Notes
- Notes
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)
- ISBN:
- 9786613520821
- 9781280116537
- 1280116536
- 9780520951969
- 0520951964
- OCLC:
- 775872730
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.