Electing the president, 2004 : the insiders' view / edited by Kathleen Hall Jamieson.

Format:

Book

Contributor:

Jamieson, Kathleen Hall.

Language:

English

Subjects (All):

Presidents--United States--Election--2004.

Presidents.

Political campaigns--United States--Case studies.

Political campaigns.

Physical Description:

1 online resource (264 p.)

Edition:

1st ed.

Place of Publication:

Philadelphia : University of Pennsylvania Press, c2006.

Language Note:

English

Summary:

The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.

Contents:

Frontmatter

Contents

Preface

Introduction

Campaign Timeline and Charts

Chapter 1 Campaign Organization and Strategy

Chapter 2 Advertising

Chapter 3 Polling: Decisive Moments and Audiences

Chapter 4 Debate Strategy and Effects

Chapter 5 The Press/Campaign Relationship

Chapter 6 Republican Spenders

Chapter 7 Democrat Spenders

Participants

Index

Notes:

Includes index.

ISBN:

9786613212290

9781283212298

1283212293

9780812204810

0812204816

OCLC:

607873414