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Making and selling cars : innovation and change in the U.S. automotive industry / James M. Rubenstein.
- Format:
- Book
- Author/Creator:
- Rubenstein, James M.
- Language:
- English
- Subjects (All):
- Automobile industry and trade--United States.
- Automobile industry and trade.
- Automobiles--Marketing.
- Automobiles.
- Physical Description:
- 1 online resource (412 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Baltimore : Johns Hopkins University Press, 2001.
- Language Note:
- English
- Summary:
- automotive industry has been and remains a vigorous shaper of the American economy.
- Contents:
- Intro
- Contents
- Preface
- PART I. MAKING MOTOR VEHICLES
- 1 From Fordist Production...
- 2 ...To Lean Production
- 3 From Making Parts...
- 4 ...To Buying Parts
- 5 From Deskilling the Work Force...
- 6 ...To Reskilling Labor
- PART II. SELLING MOTOR VEHICLES
- 7 From a Class-based Market...
- 8 ...To a Personal Market
- 9 From Dealing with Customers...
- 10 ...To Serving Customers
- 11 From a National Market...
- 12 ...To a Global Market
- Conclusion
- Notes
- Bibliography
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Y
- Z.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (p. 371-386) and index.
- ISBN:
- 0-8018-7371-1
- OCLC:
- 70727105
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