Politicking online : the transformation of election campaign communications / edited by Costas Panagopoulos.

Format:

Book

Contributor:

Panagopoulos, Costas.

Language:

English

Subjects (All):

Internet in political campaigns.

Political campaigns--Effect of technological innovations on.

Political campaigns.

Elections--Effect of technological innovations on.

Elections.

Information technology.

Telecommunication.

Physical Description:

1 online resource (312 p.)

Edition:

1st ed.

Place of Publication:

New Brunswick, NJ : Rutgers University Press, 2009.

Language Note:

English

Summary:

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscap

Contents:

Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos

The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin

Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams

Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway

Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry

Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan

The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson

Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss

Online political advertising / Michael Cornfield and Kate Kaye

"Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren Lubcke, Rasco Hartig-Perschke

Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Suarez

Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch

Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva

"Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick

The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati

Conclusion / Costas Panagopoulos.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-58751-3

9786613899965

0-8135-4865-9

OCLC:

593320879