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Brand NFL Making and Selling America's Favorite Sport / Michael Oriard ; with a new afterword by the author.
HeinOnline Business and Legal Aspects of Sports and Entertainment (BLASE) Available online
View online- Format:
- Book
- Author/Creator:
- Oriard, Michael, 1948-
- Language:
- English
- Subjects (All):
- Football--United States--Management.
- Football.
- Football--United States--Marketing.
- National Football League.
- Physical Description:
- 1 online resource (343 p.)
- Edition:
- [New ed.]
- Manufacture:
- Baltimore, Md. : Project MUSE, 2013
- Place of Publication:
- Chapel Hill [N.C.] : University of North Carolina Press, 2010
- Language Note:
- English
- Summary:
- Professional football today is an
- Contents:
- The creation of the modern NFL in the 1960's
- No freedom, no football
- The end of the Rozelle era
- The new NFL
- Football as product
- Football in black and white.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 979-88-9313-014-0
- 979-88-908403-5-6
- 1-4696-0499-X
- 0-8078-9965-8
- OCLC:
- 689997535
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