Brought to you by : postwar television advertising and the American dream / Lawrence R. Samuel.

Format:

Book

Author/Creator:

Samuel, Lawrence R.

Language:

English

Subjects (All):

Broadcast advertising--United States--History.

Broadcast advertising.

Television advertising--United States--History.

Television advertising.

Physical Description:

1 online resource (289 p.)

Edition:

1st ed.

Place of Publication:

Austin : University of Texas Press, 2001.

Language Note:

English

Summary:

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Contents:

Frontmatter

Contents

Acknowledgments

Introduction

Part One: Sweet Home

Chapter One The Precocious Prodigy, 1946-1952

Chapter Two Shower of Stars, 1953-1955

Part TWO Keeping Up with the Joneses

Chapter Three The Spark Plug of Prosperity, 1956-1958

Chapter Four A Mist Settling on Our Pond, 1959-1960

Part Three The New Society

Chapter Five Think Young, 1961-1962

Chapter Six The Psychic AirWe Breathe, 1963-1964

Conclusion

Notes

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 229-251) and index.

Description based on print version record.

ISBN:

9780292798588

029279858X

OCLC:

560509407