OurSpace : resisting the corporate control of culture / Christine Harold.

Format:

Book

Author/Creator:

Harold, Christine.

Language:

English

Subjects (All):

Rhetoric--Political aspects.

Rhetoric.

Mass media and culture.

Physical Description:

1 online resource (226 p.)

Edition:

1st ed.

Other Title:

Our space

Place of Publication:

Minneapolis : University of Minnesota Press, c2007.

Language Note:

English

Summary:

When reporters asked about the Bush administration's timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that "from an marketing point of view, you don't introduce new products in August." While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and

Contents:

Introduction : the brand politics of consuming publics

Detours and drifts : situationist international and the art of resistance

Anti-logos : sabotaging the brand through parody

Intermezzo : and now a word from our sponsors

Pranks, rumors, hoaxes : "dressing up" and folding as rhetorical action

Intermezzo : a sequel

Pirates and hijackers : creative publics and the politics of "owned culture"

Inventing publics : kairos and intellectual property law

Conclusion : from private rights to common goods : OurSpace as a creative commons

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 167-186) and index.

ISBN:

0-8166-5434-4

OCLC:

476125767