Naked marketing : the bare essentials / Robert Grede.

Format:

Book

Author/Creator:

Grede, Robert.

Language:

English

Subjects (All):

Marketing.

Industrial management.

Physical Description:

1 online resource (188 p.)

Edition:

2nd ed.

Place of Publication:

Milwaukee, WI : Marquette University Press, c2005.

Language Note:

English

Summary:

Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Se

Contents:

title page Naked Marketing The Bare Essentials Robert Grede; copyright page; Outline; Preface to the Second Edition; Introduction; 1 ¿Que Es Marketing?; 2 Know Your Market; 3 Long-Term Planning; 4 Defining Your Market; 5 How to Develop A Strategic Marketing Plan; 6 Establish an Image For Your Firm; 7 Ideas-How to Get Them, How to Use Them; 8 10 Commandments of Good Copywriting or Hurry! Learn the Truth About How to Write Miracle Ads!; 9 Layout and Design; 10 How to Make the Most of Media; 11 Using Publicity to Stretch Your Marketing Budget; 12 Introducing A New Product; 13 Personal Selling

14 Retailing15 Inexpensive Marketing Tactics That Work; 16 Tricks Of The Trade Show; 17 How to Establish Your Marketing Budget; 18 Summary; Glossary; Author Biography

Notes:

Description based upon print version of record.

ISBN:

0-87462-963-2

1-4356-1063-6

OCLC:

609853284