Mass media and the shaping of American feminism, 1963-1975 / Patricia Bradley.

Format:

Book

Author/Creator:

Bradley, Patricia, 1941-

Language:

English

Subjects (All):

Feminism and mass media.

Physical Description:

1 online resource (341 p.)

Edition:

1st ed.

Place of Publication:

Jackson : University Press of Mississippi, 2003.

Language Note:

English

Summary:

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the ""Battle of the Sexes""-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism

Contents:

1. The legacy of The feminine mystique

2. Marching for the media: NOW and media activism

3. The left at center

4. The practice of the craft

5. August, 1970

6. Media and mitigation: soothing sexual angst

7. Gloria Steinem

8. Ms. and the success of liberal feminism

9. Efforts to reform the media: print

10. Reform redux: broadcast

ll. Rise of the opposition.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 287-307) and index.

ISBN:

1-282-91721-8

9786612917219

1-60473-051-X

OCLC:

62266042