Fine Art Publicity : The Complete Guide for Artists, Galleries and Museums

Format:

Book

Author/Creator:

Abbott, Susan, 1948- author.

Language:

English

Subjects (All):

Art publicity--United States.

Art publicity--United States--Handbooks, manuals, etc.

Local Subjects:

Art publicity--United States.

Art publicity--United States--Handbooks, manuals, etc.

Physical Description:

1 online resource (285 p.)

Edition:

2nd ed.

Place of Publication:

New York : Constable & Robinson, 2005.

Language Note:

English

Summary:

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Contents:

Cover Page; Title Page; Copyright; Dedication; Contents; Acknowledgments; Preface; Introduction: Using this Book; Chapter One: Why Publicity?; Public Relations Versus Advertising; PR and Advertising Working Together; Publicity and Today's Art Audience; Choosing a Publicist for Your Gallery; Tackling Your Own PR (for Small Operations or Individual Artists); Chapter Two: Your Marketing Plan; Keeping Up with the Castellis; Describing Your Gallery; Worksheet: Description of the Gallery; Selecting Your Marketing Goals; Selecting Your Strategies; Sample: Gallery Marketing Goal and Strategies

Worksheet: Description of the ArtistCommunicating within Your Organization; Measuring Your Success; Chapter Three: Public Relations Primer; Blowing Your Own Horn; Writing Articles; Sample: Letter Proposing a Feature Article; Article: Feature Article by a Gallery Director; Cooperative Ventures with Other Galleries; Cooperative Ventures with Non-Art Partners; Community Involvement; Fashioning a News Hook; Grabbing the Spotlight; Is There a Blockbuster in Your Future?; Chapter Four: Basic Publicity Tools; Developing a Media List; Sample: Media List Entry; Keeping Your Media List Current

What Media to TargetSetting Up Your Files; Sample: Press Clipping Label; Form: Photo Release; Chapter Five: Working with Print Media; Gaining the Media's Trust; Gallery Press Kit for Print Media; Background Press Kit for Artists; Working with Feature Writers; Exclusive Press Interviews; Sample: Letter to Feature Editor Proposing Feature Article and Exclusive Interview; One Sobering Thought; Working with Art Writers and Critics; On Being Perceived as a Serious Gallery; Article: How to Discern Sophisticated Art Galleries from Brand X; Getting the Critic to Visit Your Gallery

Personalizing Your Relationship with the Art PressSample: Page from the Art Diary; Chapter Six: Working with Television and Radio; Television Coverage; Radio Coverage; Public Service Announcements; Sample: Public Service Announcement (PSA); The Ins and Outs of Electronic Media Exposure; The Interview; Chapter Seven: Creating and Using a Web Presence for Publicity; Why You Need a Web Site; Create a Press Room on Your Web Site; The Role of Educational Material on Your Web Site; Selling Directly from Your Web Site; Hardware and Software Needed to Launch You into the Digital Age

Using Digital ImagesA Look at a Gallery and an Artist's Web Site; Updating Your Web Site; Don't Forget Your Virtual Presence on Web Sites Other Than Your Own; Sample: Artist Web Site Update E-mail; Chapter Eight: Using the World Wide Web as a Publicity Tool; Using the Web as a Research Tool-Learning What's Out There; Search Engines; Good Old-Fashioned Networking-Worldwide Web Style; Using the Web to Communicate; Where Are We Headed? The Future of the Internet for Artists, Galleries, and Museums; Chapter Nine: Preparing a Press Release; Sample: News Release

Sample: Effective News Release and Resulting News Item

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781581159462

1581159463

9781581155679

1581155670

OCLC:

817904588