Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Format:

Book

Author/Creator:

Gray, Jonathan (Jonathan Alan)

Language:

English

Subjects (All):

Advertising--Television programs--Social aspects.

Advertising.

Advertising--Motion pictures--Social aspects.

Television programs--Marketing--Social aspects.

Television programs.

Motion pictures--Marketing--Social aspects.

Motion pictures.

Paratext.

Intertextuality.

Mass media and culture.

Physical Description:

1 online resource (260 p.)

Edition:

1st ed.

Place of Publication:

New York : New York University Press, 2010.

New York, NY : New York University Press, [2010]

Language Note:

English

Summary:

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Contents:

Frontmatter

Contents

Acknowledgments

Introduction

1. From Spoilers to Spinoffs

Index

About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

This eBook is made available Open Access under a Creative Commons Attribution (CC BY) license: https://creativecommons.org/licenses/by-nc-nd/4.0

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Mrz 2024)

ISBN:

9780814732342

0814732348

9780814733158

0814733158

9781441636621

1441636625

OCLC:

779828098