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Brands : the logos of the global economy / elia Lury.
- Format:
- Book
- Author/Creator:
- Lury, Celia, author.
- Series:
- International library of sociology.
- International library of sociology
- Language:
- English
- Subjects (All):
- Brand name products.
- Business names.
- Marketing.
- Globalization--Economic aspects.
- Globalization.
- Physical Description:
- 1 online resource (180 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York : Routledge, 2004.
- Language Note:
- English
- Summary:
- Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
- Contents:
- Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [177]-190) and index.
- ISBN:
- 9786610242344
- 9788176494809
- 8176494801
- 9781134529162
- 1134529163
- 9781134529179
- 1134529171
- 9781280242342
- 1280242345
- 9780203495025
- 0203495020
- OCLC:
- 163811029
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