2 options
Wizard! : Harry Potter's brand magic
- Format:
- Book
- Author/Creator:
- Brown, Stephen.
- Language:
- English
- Subjects (All):
- Book industries and trade.
- Booksellers and bookselling.
- Brand name products.
- Character merchandising.
- Internet marketing.
- Potter, Harry (Fictitious character).
- Local Subjects:
- Book industries and trade.
- Booksellers and bookselling.
- Brand name products.
- Character merchandising.
- Internet marketing.
- Potter, Harry (Fictitious character).
- Physical Description:
- 1 online resource (192 p.)
- Place of Publication:
- London : Cyan Books, 2005.
- Language Note:
- English
- Summary:
- Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
- Contents:
- Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9780462093598
- 046209359X
- 9781435600287
- 1435600282
- OCLC:
- 476021047
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.