Artful persuasion : how to command attention, change minds, and influence people / Harry Mills.

Format:

Book

Author/Creator:

Mills, Harry, 1950-

Language:

English

Subjects (All):

Influence (Psychology).

Persuasion (Psychology).

Physical Description:

1 online resource (xviii, 300 p. ) ill. ;

Edition:

1st edition

Place of Publication:

New York : AMACOM, c2000.

Language Note:

English

System Details:

text file

Summary:

There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."

Notes:

Includes bibliographical references (p. [288]-294) and index.

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9780814425251

0814425259