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Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market

Business Source Complete Available from 2009. Available online

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EBSCOhost Business Source Ultimate Available from 2009. Available online

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Format:
Book
Language:
English
Genre:
Case studies.
Other Title:
Burger King Case Study
Place of Publication:
MarketLine, a Progressive Digital Media business

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