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Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches

Business Source Complete Available from 2009. Available online

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EBSCOhost Business Source Ultimate Available from 2009. Available online

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Format:
Book
Language:
English
Genre:
Case studies.
Other Title:
Drug Promotional Strategies Case Study
Place of Publication:
MarketLine, a Progressive Digital Media business

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