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The manager's guide to competitive marketing strategies, third edition [electronic resource] / Norton Paley.
- Format:
- Book
- Author/Creator:
- Paley, Norton.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Business logistics.
- Physical Description:
- 1 online resource (426 p.)
- Edition:
- 3rd ed.
- Place of Publication:
- London : Thorogood, c2005.
- Language Note:
- English
- Summary:
- Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
- Contents:
- About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets
- SIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers
- THIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786611204969
- 1-281-20496-X
- 1-4237-8707-2
- 1-85418-404-0
- OCLC:
- 476091740
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