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Marketing your service business [electronic resource] / Ian Ruskin-Brown.
- Format:
- Book
- Author/Creator:
- Ruskin-Brown, Ian.
- Language:
- English
- Subjects (All):
- Service industries--Marketing.
- Service industries.
- Service industries--Management.
- Physical Description:
- viii, 260 p. : ill.
- Edition:
- 1st ed.
- Place of Publication:
- London : Thorogood, c2005.
- Language Note:
- English
- Summary:
- A practical grounding in the special techniques required for marketing a service business.
- Contents:
- Intro
- The author
- Introduction
- ONE Why service? Fostering the firm's most valuable asset
- TWO What is a service?
- THREE The why and where of service
- FOUR Competing in time (CIT)
- FIVE The service product and its positioning
- SIX Service is a people business
- SEVEN Making the service tangible
- EIGHT Process (delivering the service)
- NINE Managing service resources
- TEN Segmenting a service market
- ELEVEN Promoting a service
- TWELVE Pricing a service
- THIRTEEN Seriously seeking the feedback
- INDEX
- Contents.
- Notes:
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references and index.
- Includes index.
- ISBN:
- 1-85418-403-2
- 1-281-20493-5
- 9786611204938
- 1-4237-8828-1
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