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Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Corporate culture.
- Organization.
- Physical Description:
- 1 online resource (222 p.)
- Place of Publication:
- London ; New York : Routledge, 2002.
- Language Note:
- English
- Summary:
- This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collect
- Contents:
- Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not?
- Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-134-46014-7
- 0-429-23067-2
- 0-203-36172-5
- 1-280-21783-9
- 1-134-46015-5
- 9780429230677
- OCLC:
- 252721632
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