Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis.

Format:

Book

Author/Creator:

Varey Lewis Staff, Corporate Author.

Contributor:

Varey, Richard J., 1955-

Lewis, Barbara R.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Marketing channels.

Market segmentation.

Physical Description:

1 online resource (330 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2000.

Language Note:

English

Summary:

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c

Contents:

Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing

6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments

13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-134-61393-8

0-429-22968-2

0-203-25319-1

1-280-32417-1

1-134-61394-6

0-203-20735-1

9786610324170

9780429229688

OCLC:

252783986