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Marmite & Vegemite Case Study: Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty

Business Source Complete Available from 2008. Available online

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EBSCOhost Business Source Ultimate Available from 2008. Available online

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Format:
Book
Language:
French
Genre:
Case studies.
Other Title:
La Marmite: Gazette du 160 et du 360
La Marmite
Place of Publication:
Datamonitor Plc

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