Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

Format:

Book

Author/Creator:

Weinstein, Art.

Contributor:

Weinstein, Art.

Series:

Haworth series in segmented, targeted, and customized marketing

Language:

English

Subjects (All):

Market segmentation.

Psychographics.

Physical Description:

1 online resource (264 p.)

Edition:

Third edition.

Place of Publication:

New York : Routledge, 2004.

Language Note:

English

Summary:

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this

Contents:

part I. Segmentation planning

part II. Business segmentation bases

part III. Implementing segmentation strategy

part IV. Segmentation strategy cases.

Notes:

Revised edition of: Market segmentation. Rev. ed. c1994.

Includes bibliographical references pages (225-232) and index.

Description based on print version record.

Related Work:

Weinstein, Art. Market segmentation.

ISBN:

1-135-18565-4

0-7890-2157-9

1-135-18566-2

0-203-86248-1

0-7890-3318-6

9780203862483

OCLC:

271807827