Strategic Planning in Public Relations [electronic resource] : A Practical Guide

Format:

Book

Author/Creator:

Knights, Kieran.

Language:

English

Subjects (All):

Conflict management.

Negotiation in business.

Strategic planning.

Local Subjects:

Conflict management.

Negotiation in business.

Strategic planning.

Physical Description:

1 online resource (74 p.)

Place of Publication:

London : Thorogood Publishing, 2001.

Language Note:

English

Summary:

""Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or

Contents:

The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-280-23320-6

9786610233205

1-4237-1790-2

1-85418-581-0

OCLC:

174132437