Public affairs techniques for business / Peter Wynne Davies.

Format:

Book

Author/Creator:

Wynne Davies, Peter, author.

Language:

English

Subjects (All):

Corporations--Public relations.

Corporations.

Physical Description:

1 online resource (145 p.)

Place of Publication:

London : Hawksmere, [1998]

Language Note:

English

Summary:

This is an accessible introduction to the theory and practice of strategic management in the public sector. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. ""Strategic Management for the Public Services"": provides an understanding of the theory of strategic management; introduces ideas which guide the effective practice of strategic management in the public services (and which do not copy blindly private sector habits); gives conceptual tools and material (in the form of worksheets), which can be used to carry out analysis and pl

Contents:

Contents; 1 PUBLICAFFAIRS TECHNIQUES FOR BUSINESS; Public affairs - its context in successful business; Anticipate legislation from overseas; International intelligence; Avoiding trouble; Vital building blocks; Reaching business goals; 2 THE IMPORTANCE OF THE PUBLIC AFFAIRS PROGRAMME; Anticipate threats; Identify supporters; Set the agenda; Share agendas; Find a trade catalyst; Go it alone; Decisions still unclear; The importance of timeliness; 3 ISSUESMANAGEMENT; Ahead of the game; IM step-by-step; Intelligence needs; The agreed position; Political processes; Deliver the message!

Think about researchThink about communication; Be innovative!; People to do the job; Issues to mull over; 4 THREATS AND ISSUES IN A PUBLIC AFFAIRS CONTEXT; How issues develop; The variety of threats and issues; So where do the threats and issues come from?; Groups to watch!; Enabling legislation; Know the enemy!; Discovering what might be going on!; 5 UNDERSTANDING WHAT TO DO AND PREPARING FOR WAR; A chapter in three words! - DO IT NOW!; What is it all about?; The people; Parlez-vous?; Others can help; The intelligence system; 6 AUDIENCE MANAGEMENT; Do your research NOW!; Get in first!

Not just politicians are importantCategorise and be flexible!; Vital issues to consider; Early warning systems; Key factors to watch for!; Data collection; Trade associations; 7 THE ROLE OF CONSULTANTS; 8 THE IMPORTANCE OF ALLIANCE BUILDING; Always argue positively; 9 BACKGROUND BRIEFINGS AND POSITION PAPERS; Be versatile!; Vital rules for briefings; Make the most of your work; Gain maximum circulation; 10 LOW LEVEL ACTIVITY; The principle of grassroots work; The importance of political staff; Interact with others!; 11 POLITICAL SYSTEMS -THE IMPORTANCE OF SOUND APPRECIATION

View enough but not too muchBe flexible!; Europe; When to intervene; Where laws come from; Where to make the contact; Lobby management preparation; Establish key relationships!; Making the move; 12 THE CREATION OF THE POLITICAL MESSAGE; Making it relevant; Political timetables; Research; What do the target groups think?; Consequences to consider82; 13 THE PEOPLE TO INVOLVE IN ISSUES MANAGEMENT; 14 TECHNIQUES FOR PROACTIVE CAMPAIGNS; Objectives; Strategy considerations; The key elements of a campaign; The vital questions to consider; Media relations; Alliances and coalitions; Lobby management

The key timesImportant matters to resolve; Key areas to get right!; Things to consider afterwards!; The main guidelines; 15 WHERE PR AND THE OTHER BITS FIT IN...; Planned PR programmes; How PR can help; Getting the most from the media; And don't forget the others in the media!; ... and the mail; Blackpool and Brighton; Is anybody there?; 16 CHOOSING EXTERNAL AGENCIES TO SUPPORT YOU; The fundamental checklist; 17 AN IMAGINARY PUBLIC AFFAIRS EXAMPLE; The case; So what do you do now?; The plan; Integration; The importance of internal work; Finally

Notes:

Description based upon print version of record.

Description based on print version record.

ISBN:

1-85418-573-X

OCLC:

476091692